You may have seen a video or two of the viral marketing series Will It Blend?. If you haven’t, you’ve missed some entertaining and educational trivia. A host gives us upbeat patter while dropping unlikely objects into a kitchen blender. The host then turns on the blender to show us what will happen when the objects are blended.
I love watching this show. It’s fascinating to see stuff get crunched up and smoothed out.
Interestingly, a really good kitchen blender works so well not because of the blades but because of science. Something called cavitation. Basically, the blades spin so fast that they tear holes in the liquid you’re blending. It’s the resulting bubbles of air that actually do the work of smoothing the stuff into a liquid.Read More